I immediately thought of this music video “Glamorous” by Fergie when I read the question, because everything about it represents so many readings from this year, such as Black Citcom Portrayals, The New Politics of Consumption, Inventing the Cosmo Girl, The Nike, Social Responsibility, and the Hidden Abode of Production passage because of the drive of consumerism and the people she chooses to have in her video. If one looks around, she’s the only blonde girl. She is surrounded by back up dancers, giving her the male gaze. Additionally, the audience is over 75% black. All of the rappers or wanna be rappers are wearing expensive clothing and Air Force Ones and other kinds of Nike high tops that on the streets, kids will kill for. The black males are confirming this stereotype. The construction of the American dream where everything is perfect, life in the fast lane couldn’t get better, it’s as good as it gets, is how Fergie demonstrates her persona. However, through “barely there” clothing, shiny and sparkly outfits to make her look like a star, and other similar props such champagne everywhere, private planes, runways, loud music and gorgeous settings, she adds on to the idea and construction itself. She’s diving in riches, which they successfully portray and it is a very enticing video, I must admit… It also compliments the Radway Romance reading at the end from 2:00 onward, demonstrating a fantasy and a love story, even though we all know that Ludacris and Fergie are just friends, but in the music video, they are playing 1920 actress and actors.
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