6) This commercial exemplifies globalization through the use of T.V. personality Conan O Brien, by which the two featured cultures and economies have been integrated together through conversation, customs, the market place, foreign animals and policies, etc. It is a relatively short clip but the point is to demonstrate American Express’s world-wide power and that you should team with them and invest in them because they are accepted everywhere and they are the crème de la crème. They want you to associate them with an exotic upper class to signify a higher race, such as the luxurious elephant dresses and etc.
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