4) The process of signification is the act of giving meaning to a “sign.” In semiotics, “sign” is a word, an image, acts, objects, smells etc. None of these signs has any intrinsic “meaning” unless we assign them “meaning.” In other words, anything is a “sign” when we attach a significance to it or a meaning to it. Ferdinand de Saussure defined signification as the process of defining the “concept” of the signifier (the form which the sign takes). Unfortunately, I was unable to retrieve the images on the website indicated and cannot see the image (the signifier).
No comments:
Post a Comment